Find a Niche

Today in this world there is absolutely no end to innovation and expertise.  There are way too many choices and way less time to choose you, your product, your company and your brand.  And this is applicable to every industry.

So what is the end result when a customer goes out for shopping.  He chooses the best product in the category within his predefined selection criteria.   That customer could be your employer looking for a new hire, customer in a grocerry store, or big company buying small cat.

If you are not the best in the business then your are out of business.  Let's take Facebook, the best in social networking where the creme lies.  If you are looking for a new hire then you will shop for the best eligible player to do the job. Aren't you?

If you are new in the business and if you are lucky you might be the best but what if you are not.  Do you have a choice?  Yes ofcourse.  "Find your Niche" - Niche in a simple word is a category that is unexplored by the competition.

Let's say I am the best engineer in the IT industry.  Or I am the best pharmacist or the best service provider.  If you are lucky then chances are good that you will not be kicked out.  Otherwise you will definitely smashed by your competition. 

So Find a Niche in your industry say I am the best engineer in IT industry who can deal with high speed networks.  Interesting.

So What is Your Niche?

Popular posts from this blog

Blamers vs Seekers

Whenever you are facing a tough situation in your life, then you will meet individuals who are either Blamers or Seekers.  By seekers, I mean Solution Seekers.  Your effectiveness in dealing with a situation will be greatly determined by having an overwhelming majority of Seekers on your team.  The more you have these people, the better you will fare in any given situation. When you want to solve an issue and get a deeper understanding, you don’t want to spend time dealing with politics or calming a person’s emotions about trivial things.  You want to dive into details, do a root cause analysis and fix the problem.  Plus you want to prevent it from happening again.  Blamers have always someone to blame for their problems.  They get agitated easily.  They take it on themselves. Solution seekers are trying to solve the problem.  They are diving into the specifics of the issue at hand and what could be done to solve the problem and prevent it from happening again.  They are already at wor
Find More Ideas

A Make Sure List For Every Meeting To Stay On Track

Image
Some projects last for a long period of time and lots of meetings are conducted to get the project done.  During those meetings lots of things are discussed.  Lots of decisions are being made and responsibilities being assigned.  At the same time not everything that was important gets accomplished.  It is because other priorities took over and that one thing which was important never got done.  And nobody bothered to revisit it. I think these things should be addressed before a meeting is even scheduled and agenda being formed.  This is a checklist of things that need to be done for past, present and future meetings.   This will make sure that we are in the control of the project.  I see past, present and future meetings’ to-do lists as color coded items.  It helps me in realizing the importance of each of them.  Please make sure about the following things for every meeting we schedule. Previous meetings ( Green ) Run through a checklist from last meeting about things that need
Find More Ideas

Sugar A Status Symbol ! Really !

Image
Sugar a symbol of status ! Really !   In the seventeenth century sugar was an item of luxury and it was considered as a status symbol.   It was very expensive item and of course the technology didn't existed to mass produce sugar from sugar cane. Suddenly they started producing more and more sugar flooding the market.  So prices decreased.  And sugar was added to everything into coffee, tea, dairy products etc.  It was turned into a necessity.   I was surprised to read this and you should read this   Sugar turned into a necessity . For more people to consume sugar they started promoting benefits of sugar.  Middle class also started consuming because a luxury item then was now affordable and they started consuming sugar like anything. Coming back to 2010 if you just walk into a super market you will see thousands of products which have ample of sugar.  It is enough to make you diabetic.  Guys any second guesses to why obesity and diabetes is increasing in 21st century than b
Find More Ideas