Don't mix Creativity and Money

Creativity and money don't go together.  You cannot be creative and think of monetary gains at the same time.   Your not creative because you will be rewarded.  You are creative because you want to be. 

Creatives love whatever they do and whenever they do.  Creatives love problem solving.  How to best solve this problem.

How can I design a product that would solve customer needs?  They do not go for how much would I be paid if I come up with a design that would solve the problem.

Dan Pink in this Ted video tells us same story about how incentives can harm creativity. 

If you focus on being creative then sure you will be rewarded in the long run. 

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