Work for your own brand

Yesterday I had a wow feeling reading the article "The Brand Called You" By Tom Peters on Fast Company.  Simply amazing view points on personal branding.  Today personal branding is very important and crucial for success in a world that is changing so fast.

Tom Peters emphasizes on the personal branding, the most powerful brand you have.  It's is the only brand for which you should work for.  It is not being selfish when we say that work for your brand.  In fact it is working for your own ideologies and philosophies that define you as "YOU".

There are millions of individuals just like you out there ready to stand along with you and will out do you.  Unless you are exceptional, Unless you are a powerful BRAND.   You need to differentiate yourself among the crowd and you need to find ways to do it. 

Think yourself as a premium brand highly priced and sold at stores where only few can afford.  And start working on making it better.  The rewards are exceptional and joy is enormous.

So yes, we all are branded.  And some brands command premium while some sell at discount.  The choice is yours.

Read the article(link)

Popular posts from this blog

Blamers vs Seekers

Whenever you are facing a tough situation in your life, then you will meet individuals who are either Blamers or Seekers.  By seekers, I mean Solution Seekers.  Your effectiveness in dealing with a situation will be greatly determined by having an overwhelming majority of Seekers on your team.  The more you have these people, the better you will fare in any given situation. When you want to solve an issue and get a deeper understanding, you don’t want to spend time dealing with politics or calming a person’s emotions about trivial things.  You want to dive into details, do a root cause analysis and fix the problem.  Plus you want to prevent it from happening again.  Blamers have always someone to blame for their problems.  They get agitated easily.  They take it on themselves. Solution seekers are trying to solve the problem.  They are diving into the specifics of the issue at hand and what could be done to solve the problem and prevent it from happening again.  They are already at wor
Find More Ideas

A Make Sure List For Every Meeting To Stay On Track

Image
Some projects last for a long period of time and lots of meetings are conducted to get the project done.  During those meetings lots of things are discussed.  Lots of decisions are being made and responsibilities being assigned.  At the same time not everything that was important gets accomplished.  It is because other priorities took over and that one thing which was important never got done.  And nobody bothered to revisit it. I think these things should be addressed before a meeting is even scheduled and agenda being formed.  This is a checklist of things that need to be done for past, present and future meetings.   This will make sure that we are in the control of the project.  I see past, present and future meetings’ to-do lists as color coded items.  It helps me in realizing the importance of each of them.  Please make sure about the following things for every meeting we schedule. Previous meetings ( Green ) Run through a checklist from last meeting about things that need
Find More Ideas

Sugar A Status Symbol ! Really !

Image
Sugar a symbol of status ! Really !   In the seventeenth century sugar was an item of luxury and it was considered as a status symbol.   It was very expensive item and of course the technology didn't existed to mass produce sugar from sugar cane. Suddenly they started producing more and more sugar flooding the market.  So prices decreased.  And sugar was added to everything into coffee, tea, dairy products etc.  It was turned into a necessity.   I was surprised to read this and you should read this   Sugar turned into a necessity . For more people to consume sugar they started promoting benefits of sugar.  Middle class also started consuming because a luxury item then was now affordable and they started consuming sugar like anything. Coming back to 2010 if you just walk into a super market you will see thousands of products which have ample of sugar.  It is enough to make you diabetic.  Guys any second guesses to why obesity and diabetes is increasing in 21st century than b
Find More Ideas