Showcase only the best

Does your showroom consists of only the best product? Or it is filled with other junk too which nobody buys.  Where are you trying to build your expertise?  Are you trying to be on all the social networks?

Seth Godin once said in an interview that he does not want to spend time on facebook or twitter because he is not best at it.  He wants to be best at blogging and so is his focus.  If he spends time on these networks then he will be not best at blogging.

So it is as simple as it is.  You can't be present in all the countries just because each country is so good.  You can be only at one place.  If you are a photographer the you might click hundreds of pictures but only few might turn out excellent.   And only one picture gets selected as the cover page of a magazine.  Not all the pictures are placed on the cover page.

If you are trying to build your brand then showcase only what you are best at doing.  So if you love photography then showcase only the best pictures on your online gallery.

With digital platforms there is so much junk floating around and only the best gets attention.  And with digital platform it is easier to lose focus and throw away everything at people.

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