Feeling and experience

What does great products have in common?  Why do you want to use them over and over again?  Or Why do you want to own a product which you haven't used once?

What is that one thing in apple's products that people want to buy?  Feeling.  It is the feeling which you get after using those products make them great.  It is the feeling of being associated with a group of people who share similar feelings.

Sometimes even before buying, you get associated with the product.  It is the word of mouth from the people playing the game in influencing you to choose that product.   A product like iphone or kindle from amazon projects a picture of yourself in a different state in the future which you are longing for.

The user experience or customer experience is the name of the game for corporates and enterprises to engage customers.  There is increasing demand for UI designers then ever before. 

Before sending your products to the market, do some experience testing.  Ask yourself the question : Is this the kind of experience I want to get all the time I use this product?  First experience yourself a product or service and get obsessed by it.  Don't sell if you don't want to use it in the first place.

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