Sunday, December 05, 2010

Did You Noticed This?

In the video below, which showcases new form of advertising, the art they are showcasing is appealing.  Not only that they are innovating in how to display this kind of messages.  When your car is passing by it is difficult to concentrate but when you are waiting at a signal this a spectacular.  You can even decide whether you want to stop by the advertising restaurant or not.

They filled a gap when you were doing nothing but just waiting at the signal.  This gap is not filled by technology. It was an idea that took off.   Advertising is powered by ideas.