Thoughts On Social Media

Too much of Buzz is around these days about Social Media.  And it is going to increase.

Every other company is try to get a piece of the pie.  Everybody needs more and more subscribers and fans over night.  This is going crazy.  Whom to follow and whom to not, is really a question of enjoyable and thought provoking moments.

Even if you owned Facebook, realizing value from your fan base is still a challenge.  Not everyone liking your brand is liking it for the same reason and still buying from you.  Getting engagement from users is the biggest challenge.

Motivating a fan who is in a different country to take action is the power of social media if used right.  Social media is exploited and also used responsibly.

Social media if used with responsibility then companies can experience true power of their campaigns.  Not to miss this point, there is also lot of faking going on in this scope.  A truly successful media company is the one which is able to fake it and manipulatable.

The number of users on a network is of little value since there are many accounts created by marketing companies for their clients.  Is it after all the end numbers of fans on your site, that really matters?  If yes then why not create your own social network.  

Great companies will use social media only if it aligns with their hedgehog concept[1].  If not then they will not.  If it aligns with their hedgehog concept then they will be pioneers in the implementation of social media.

[1]- Hedgehog concept initially introduced by Jim Collins in his book - Good to Great.  Click here for more

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