Remove the unwanted

To have your customer focus on the key attribute of your product you have to get rid of the unwanted stuff which is not perfect.  If you are willing to showcase a product on your website why put unnecessary things around it that will take away customers attention. 

People behaviors are quite different when they are looking at a website rather than seeing TV.  Look at apple when they showcases any product on their website.  Only the product does all the talking.  I still remember when iPad was on the front page of apple.com and was placed in perspective.  It was looking amazing with no other thing besides it. 

Even if your product is not like an iPad or iPhone you could still do a great deal with just focusing on the core product.  With apple, this philosophy is deeply rooted in its culture, products and leaders.  If iPhone's revolutionary touch screen was the focus then why put any buttons on the surface.  And that's what they did - no buttons.  They removed the unwanted.

Go back and look if your website has too many things which you can do without.  Remove it.  Can you drop those annoying widgets which anybody rarely looks or clicks?  How can you remove unwanted stuff from your study table so that your focus is not shifted?  In a conversation, can we just talk on the point and to the point and remove all the unwanted talk that is irrelevant? 

Its takes guts to eliminate the unwanted because every time you feel, "I might need it or some customer might click on it or buy so and so product".   "Let me talk some thing here and there which might get us talking to the point".  Focus on what is wanted and desperately deserves its place to be there.  

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