Tuesday, February 15, 2011

Marketing And Story Telling

Marketing is all about how you want to tell your story to the world.  If you have a great story, you would want to  tell it to as many people as you can.  If it is going to change lives of people you would want to create a kind of buzz so that people pay attention.  And in all this process if you are able to live up to people's expectations then you can keep people's trust and build brand loyalty.

If you are to tell a story to your kid, then you would want your kid to pay attention to it.  You would not tell a story if the child is sleeping or playing Xbox.  You need attention.  Bingo! Similarly you want to market your products to those group of people who pays attention.  That's means selecting the right demographic to put up your advertising at the right place during the right time.