JOURNEY

Go and check every famous brands who have lots of fans and followers. The first important factor you will find in them is that they are very best in doing one thing.  They are best at it.   The second important factor is they all are leading a tribe of people with similar interest. Lady Gaga, Justin Bieber and name others who have more fan following.  They are best at producing music that is liked by their audience. TechCrunch.com got more fan not by saying how they are feeling but by writing about technology that makes a difference in people's life. Seth Godin didn't got more followers by being online on twitter or facebook.  He got more followers by leading a tribe of marketers and advertisers by continuously shipping his talent to masses by his blog, speeches and making real connections.  President Barack Obama got more fans not by sitting in a cubicle but by leading.  Doing campaigns on the streets, knocking the doors of people and doing th...

I am very fascinated about Creativity.  Creativity can ignite the spark in you.   Creativity is awesome.  It gives you a high.  Adrenaline rushes into your blood when you are creative.  Creativity to me is doing something different.  Creativity is breaking the mold and challenging the status quo.  It is not only applicable to people who are in entertainment, marketing, or advertising business but to everybody. Creativity is everywhere.  You can be creative even while cleaning the floor.  You can be creative in presenting your ideas to your friends, to your boss, to your consultant or professor.  All you need to do is think differently and execute it irrespective of your fear and resistance.  Creativity is so simple to understand yet difficult to realize.  It is just being yourself and nobody else. Last year my father gifted me the greatest gift of all times.  He gave me a book on creativity( Creativity: Unleashing the...