Tuesday, June 29, 2010

Seth Godin’s Linchpin - Are you Indispensable? Book Review

This book I got for FREE from Seth Godin as a gracious gift from Michael Hyatt of Nelson Publishers.  Thank You both of you from the bottom of my heart for this gift.  

Linchpin is an amazing book by legendary marketing guru, best selling author, entrepreneur and my favorite mentor, Seth Godin.  Linchpin is a book about how you can become indispensable in this fast changing world.  This is by far a master piece written by Seth Godin and it is one of the greatest gift you can expect from him.  

This book teaches you the importance of shipping your ideas, products and what ever you produce by overcoming the resistance and fear within you.  On shipping I would like to quote my favorite line, “There is no shortage of talent in this world, but there is shortage of shipping.”  So to elaborate, there are thousands of people with great ideas but how many are actually building products, writing blogs, creating music and shipping it to masses.  Very few.  It doesn’t matter how good you are if you are not shipping.

Seth Godin with his unconventional wisdom brings examples from real life and illustrates how linchpins are shipping their art.  He has frequently compared linchpins with artists and how they are different than other replaceable cogs in organizations.  By comparing with artists he focuses on how artists are great givers of gifts.  And he frequently emphasizes us to do our art.  Do what we are best at doing and how can we be different than others who are replaceable.  He explains how their art is a gift to an organization.  He says if you give a gift to some other person than that person will have to reciprocate.  

This book is the best gift I will cherish forever because it is gift from the person whose blog I read every single day.  Apart from Linchpin, I have also read other Seth Godin’s bestseller books like Tribes, Dip, Purple cow, Permission marketing and Unleashing the Ideas virus.  One of my favorite praise about Linchpin is from Jacqueline Novogratz of Acumen Fund as she says,  “This book is a gift”.

If you care about somebody who is a linchpin then please buy this book here and gift it to the indispensable.