JOURNEY

This book I got for FREE from Seth Godin as a gracious gift from Michael Hyatt of Nelson Publishers.  Thank You both of you from the bottom of my heart for this gift.   Linchpin is an amazing book by legendary marketing guru, best selling author, entrepreneur and my favorite mentor, Seth Godin .  Linchpin is a book about how you can become indispensable in this fast changing world.  This is by far a master piece written by Seth Godin and it is one of the greatest gift you can expect from him.   This book teaches you the importance of shipping your ideas, products and what ever you produce by overcoming the resistance and fear within you.  On shipping I would like to quote my favorite line, “There is no shortage of talent in this world, but there is shortage of shipping.”  So to elaborate, there are thousands of people with great ideas but how many are actually building products, writing blogs, creating music and shipping it to masses. ...

Go and check every famous brands who have lots of fans and followers. The first important factor you will find in them is that they are very best in doing one thing.  They are best at it.   The second important factor is they all are leading a tribe of people with similar interest. Lady Gaga, Justin Bieber and name others who have more fan following.  They are best at producing music that is liked by their audience. TechCrunch.com got more fan not by saying how they are feeling but by writing about technology that makes a difference in people's life. Seth Godin didn't got more followers by being online on twitter or facebook.  He got more followers by leading a tribe of marketers and advertisers by continuously shipping his talent to masses by his blog, speeches and making real connections.  President Barack Obama got more fans not by sitting in a cubicle but by leading.  Doing campaigns on the streets, knocking the doors of people and doing th...

Are you keeping track of your ideas?   Can you recall those wonderful ideas you had once in the past about the future?  Did you ever had this feeling? "You see I had this concept while I was young." Our mind thinks amazing and crazy ideas everyday and of which some are really revolutionary.  But the average mass don't write them down.  People when confronted to write they hated to write even a single line forget about pages about a product concept or new marketing idea.  It might seem impractical to write down every small idea some of them could be really crazy ones.  But the catch is you need only one to hit the home run, only one big idea to get promotion, one great idea to get you job or your next marketing idea. Because they might be not practical now but in the future everything is a possibility.  You could be the first person in your company to come up with a new project concept. You can either become the darling of your organization, ...