JOURNEY

Safety Stock.  A safety stock is the minimum amount of stock you have to keep before you stock out of inventory.  So simple right.  This is most common terminology for operation management. In layman terms, you have to keep a safety stock of one gallon milk in your fridge before you order another one.  If it take two days for one gallon to finish then you have two days to order another gallon of milk.  Consequences of not having a safety stock are unimaginable from a business stand point.  You incur heavy cost for not having a safety stock. In blogging you have to keep safety stock of your blog posts.  Most bloggers don't realize this and they end up missing their posting time line .  Ideally if you have decided to post 2 blog posts a week then on the same week you are not writing for the same week.  You are already set for that week.  You are now writing for next week. For example, if you have ten blog posts for ten days all set f...

Go and check every famous brands who have lots of fans and followers. The first important factor you will find in them is that they are very best in doing one thing.  They are best at it.   The second important factor is they all are leading a tribe of people with similar interest. Lady Gaga, Justin Bieber and name others who have more fan following.  They are best at producing music that is liked by their audience. TechCrunch.com got more fan not by saying how they are feeling but by writing about technology that makes a difference in people's life. Seth Godin didn't got more followers by being online on twitter or facebook.  He got more followers by leading a tribe of marketers and advertisers by continuously shipping his talent to masses by his blog, speeches and making real connections.  President Barack Obama got more fans not by sitting in a cubicle but by leading.  Doing campaigns on the streets, knocking the doors of people and doing th...

If you want to be creative the first thing you need is to become fearless.  When nobody is with you, to follow your instincts you need guts.  To ship you ideas to masses you need guts. In order to be yourself you need guts to withstand the judgment of the society.  Everyone around you is busy following the system, to challenge one you need guts. To launch a sale offer of selling pizza for just 23 cents(Papa Johns did it) or give Chipotle for FREE you need guts.  Of course guts for doing wrong things is not bravery but stupidity.   To stop everything and focus on one product you need guts. 

Photo by - Rachi Creations .. A genuine help was all I wanted from a customer service, but I was bombarded with all those questions and marketing messages.  I don't want to hear what they have to offer when I am not interested.  Why keep me on unnecessary hold and play those unwanted, monotonous marketing pitches?  When somebody calls you for a help what you start thinking off.  What am I going to benefit?  What is in there for me?  So you then start offering help clubbed with some kind of personal marketing message to it.  Stop.  When people want help then simply provide them with what they want.  Don't bother about whether that person will pay you back.  The culture of gift system will cause that person to reverberate.  So don't think when someone is asking for a help.  Just help it out.  The more you give the more you get.  Check this funny customer video.  Thank You Rachana for handing out helping han...